Client: Artisan Creative
Creative staffing recruitment agency
The Creative Challenge:
Artisan Creative put us up to the challenge to create a marketing campaign that would get the attention of Art and Creative Directors at creative companies like Pixar, Google and Coca Cola. We already could bet how busy these directors are and how artistically cluttered their desks might be… The last thing we wanted was to have the campaign end up on just another pile. The other challenge was knowing that print usually gets tossed by these types of clients unless the campaign is unique and innovative.
We assembled our team and worked directly with the client on a creative strategy. We created a cross pomotion campaign incorporating Art of Tea products to promote unique benefits of Artisan Creative’s placement services. We leveraged the synergies between these artisan teas and Artisan Creative as a basis for building messaging concepts and developing out the story within each piece. Artisan offered a FREE canister of tea to anyone responding via telephone or web-form and hand delivered each gift after an appointment was made. We created a 4-part mailer to be sent out consecutively every 2 weeks and a website with an online form. The first three postcard-bi-folds highlighted three of Artisan Creative’s services: Time Saving, Top Talent & Client Services. The fourth mailer was our favorite since it unfolded out a story leading to a sample of tea enclosed and a reply card.
Artisan Creative had an overwhelming response and said that many of their clients held onto the entire campaign for their collection. That’s Kudos to Us!