Wishnow Tea was started out from the desire to offer a sustainable wholesale tea program to their customers. They wanted to avoid the waste often produced by other packaged tea bags from other companies which often involved attaching a string and tag as well as an over wrap on each tea bag, not to mention the tea box itself.
With our help, we designed a responsible and sustainable wholesale tea program that packages tea in biodegradable tea bags (without the excess packaging) which provided their wholesale customers with branded and labeled, refillable stainless steel airtight containers with each opening order. The design remained very organic in feel, and reflects the tasting notes of each tea. We decided on a whimsical style for the logo (close to Bewitched in the font type face) and a dandelion for making a “wish”. Solving the unnecessary excess packaging, especially for wholesale use, and conserving waste while creating a tea line that looks great was right up our alley – and our client couldn’t be happier.